Intel Corporation's 'World Ahead Program' in Brazil
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Case Details:
Case Code : BECG096
Case Length : 16 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : Brazil
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
Intel was founded in July 1968 by Gordon E. Moore (Moore) and Robert Noyce (Noyce) at Silicon Valley, Northern California, in the US. Both Moore and Noyce left their jobs at Fairchild Semiconductors to start this new venture...
Intel World Ahead Program
In May 2006, the Intel World Ahead Program was started primarily to bridge the technological gap that existed in the remote areas of the developing nations and to help the people of these areas live a better life through education and exposure to technology...
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Accessibility
Intel wanted to increase the accessibility of computers to the people by creating opportunities where more and more people could afford to purchase and use a PC...
Connectivity
In addition to increasing familiarity with computers, the company also wanted to develop proper wireless broadband Internet connectivity in these places. It wanted to cultivate the ecosystem for the same purpose and to encourage the deployment of such connections...
Content
Intel tried to provide localized content for each and every region. For this, it worked along with governments, non-governmental organizations (NGOs), as well as with people working in education and healthcare fields...
Education
The fourth area of Intel's focus was in the field of education. The company wanted to educate students so that they could benefit the global economy through their contribution and at the same time emerge successful in their lives...
Intel World Ahead Program in Parintins Brazil
Intel chose Parintins in Brazil as an ideal place to launch its World Ahead Program. Parintins, a remote island city amidst the Amazon jungle, had about 114,000 inhabitants in 2006. Situated in between the cities of Santarém and Manaus it is not easily accessible as there are no roads to the city and the only possible route is via a 12-hour boat journey from Manaus or by airplane...
Excerpts
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